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16 Feb

But since 1995 when the first online dating site was launched, the tables have completely turned.

Two thirds of online daters—66%—tell us that they have gone on a date with someone they met through a dating site or dating app.

That is a substantial increase from the 43% of online daters who had actually progressed to the date stage when we first asked this question in 2005.

The result is that, rather than being someone that defies all calculation, love is now big business worth an annual billion internationally and growing at 70 per cent a year – with high-tech venture capitalists, psychologists and software engineers reaping vast rewards.

Academics, meanwhile, are fascinated by the data being gathered — and largely kept secret — by the dating industry.

Digital technology and smartphones in particular have transformed many aspects of our society, including how people seek out and establish romantic relationships.

Few Americans had online dating experience when Pew Research Center first polled on the activity in 2005, but today 15% of U. adults report they have used online dating sites or mobile dating apps.

I’d always been attracted to mavericks, handsome men, who – after a year or so – made it clear they had no intention of settling down.

“Although I felt a bit of a loser, I joined an online dating agency.